The Art Of Negotiation
Most negotiations are decided before anyone sits down. The party who's done the research, mapped the value-creation opportunities, and prepared a calibrated set of moves usually wins; the party who's "going to play it by ear" usually leaves money on the table without realising it. Negotiation is preparable, learnable, and almost nobody takes the time to actually do the prep.
The kit covers the preparation discipline. The book lays out the framework, two guides handle the upstream work (the high-value deals creation matrix, the strategic pre-negotiation research framework), two checklists cover pre-negotiation research and value creation opportunity assessment, a "close deals with confidence" mini-course rehearses the moves, and a close-deals prompt pack handles the AI-assisted scenario planning. The audio companion frames strategic-dealmakers thinking.
For the founder, salesperson, or hiring manager who's done leaving value on the table and ready to walk into the next negotiation already winning.




In this bundle
AudioStrategic Dealmakers
Most negotiation advice teaches manipulation tactics, and most operators reading those books end up worse negotiators because the tactics produce broken trust on top of underwhelming deals. The five-episode audio series covers the actual practice: episode one walks why pressure-tactics close worse deals than principled negotiation does, episode two breaks why the price is rarely the actual deal, episode three covers what top negotiators do differently in preparation (which is most of the work), episode four lands the value-creation framework that finds the deals where both sides can win without compromise, episode five names the mindset moves that prevent the operator from anchoring against themselves. Each episode includes the moves to test in the next deal. Made for commute listening. Pair with the ebook for the long-form treatment; the audio is the briefing version.
BookThe Art of Negotiation
Most negotiation skills are built reactively, deal by deal, and most operators reach mid-career still believing they're "bad at negotiation" because nobody taught them the actual practice. The practice is structured and learnable, and the operators who install it consistently close better deals across years. This ebook is the long-form treatment: the preparation work that determines the outcome before the conversation starts, the listening and questioning practice that pulls real information instead of polite answers, the value-creation framework that finds win-win deals others would have settled for win-lose, the mindset and emotional-regulation moves that hold under pressure, the common-mistakes pass that catches the patterns that quietly cost deals, and the field-tested examples from real negotiations across business, salary, and partnerships. Built for the operator who's done feeling outmatched at the negotiation table and wants the practice that actually compounds.
ChecklistPre-Negotiation Research
Most operators walk into negotiations underprepared and then blame the other side for being aggressive. The preparation work decides the outcome, and most of it can be done in the days before the conversation. This checklist sequences the pre-negotiation research: the counterparty profile (who they are, what their authority actually is, what their constraints look like), the company context (recent news, financial health, strategic priorities, public commitments), the market and pricing benchmarks (what's actually fair given current conditions), the BATNA work (the operator's actual walkaway and the counterparty's likely walkaway), the risk inventory (what could go wrong, what does the contract need to cover), and the meeting agenda that frames the conversation. Run it before every meaningful negotiation. Pair with the strategic-framework guide for the deeper research; this checklist is the per-negotiation pre-flight.
ChecklistValue Creation Opportunity Assessment
Most negotiations get framed as zero-sum because the operator only looked at price, and the value the deal could have created sat invisible on both sides. This checklist runs the value-creation pass: the cost-and-margin opportunities (what does the other side need to optimize that the operator could deliver cheaply), the growth-acceleration angles (what does the deal unlock for both parties beyond the immediate transaction), the relationship-building elements (referrals, future business, strategic partnerships) that don't show up in the contract, the risk-reduction moves (warranties, milestones, payment structures) that lower the price for one side without costing the other, and the time-and-flexibility trades that exchange constraints between parties. Run it before every deal. Pair with the high-value deals matrix guide for the strategic frame; this checklist is the value-discovery practice that produces the deals others miss.
GuideThe High-Value Deals Creation Matrix
Most negotiation training is one-dimensional: optimize for the single number on the contract, leave the rest of the value on the table. The high-value deals matrix is the alternative that finds value across multiple dimensions and structures trades that benefit both sides. This guide installs the practice: the three dimensions of value (economic, strategic, relational) that decide what's actually being traded, the trade-off matrix that maps what each party values most against what each can offer cheaply, the risk-tolerance tools that decide which trades are actually possible, the value-based deal structures (revenue share, milestone-based payment, performance contracts) that work when standard structures don't, the templates and workshop formats that scale the practice across teams, and the problem-solving guides for the moments deals stall. Pair with the value-creation checklist for the per-deal pass; this guide is the strategic framework.
GuideThe Strategic Pre-Negotiation Research Framework
Pre-negotiation research is the highest-leverage investment in any deal, and most operators spend twenty minutes on it before a conversation that determines hundreds of thousands of dollars. The strategic research framework is more disciplined and pays back across every meaningful deal. This guide installs the practice: the industry research that surfaces market dynamics, recent moves, and conditions affecting the deal, the stakeholder mapping that names who's actually deciding (versus who's at the table), the financial review that catches the constraints the counterparty hasn't named, the decision-maker profiles that handle the personality and motivations behind the title, the research-brief templates that make the work transferable across deals, and the problem-solving tips for when the public information isn't enough. Pair with the pre-negotiation checklist for the per-deal pass; this guide is the deeper research practice for the high-stakes negotiations.
Mini-CourseClose Deals with Confidence
Most "close better deals" courses teach pressure tactics and produce worse negotiators. This drip course runs the actual practice across the working week: lesson one names why mindset matters more than tactics in any negotiation, lesson two installs the preparation framework that determines the outcome before the conversation starts, lesson three lands the question-asking and silence-using practice that pulls real information, lesson four covers turning disagreements into new opportunities through value-creation, lesson five handles the deal-design moves that work for both sides, lesson six installs the tracking and post-deal review that improves negotiation skill across years, lesson seven sets the relationship-management work that turns deals into long-term partnerships, lesson eight builds the trusted-negotiator reputation that earns the next deal without searching for it. Built for the operator who's done feeling outmatched at the table.
Prompt PackClose Deals Assistant
Negotiation work eats time in the structured drafting jobs: the pre-negotiation brief, the opening statement, the email response to a tough counter, the post-meeting follow-up. The pack moves those jobs to AI-assisted starting points: preparation prompts that turn raw counterparty research into a usable negotiation plan, perspective-taking prompts that surface the counterparty's actual needs and constraints, trade-off prompts that find the value-creation moves the operator might have missed, in-the-moment prompts that handle the difficult exchanges without escalating, and post-deal prompts that handle the follow-through and relationship maintenance. Drop them into Claude or ChatGPT alongside the actual deal context. Pair with the negotiation course for the strategic frame; the prompts are the working session that produces the next move.


