The MVP Playbook Ebook
"Build an MVP" became startup gospel and lost its meaning along the way. Most MVPs are too big (a half-finished version of the full product), too small (a landing page that proves nothing), or solving the wrong question entirely. The MVP that earns its name is the smallest experiment that produces decision-grade signal, and that takes more rigour to design than to build.
The kit covers MVP design as a discipline. The ebook lays out the framework, a guide walks through the practical scoping decisions, a checklist gates whether what you're building is actually an MVP or a Minimum Vain Product, a workbook turns the framework into your own experiment plan, a prompt pack handles the AI-assisted scoping work, and a tool stack maps the no-code platforms worth using to ship faster.
Built for the founder or product lead about to spend three months on an MVP, and ready to spend three weeks on a sharper one instead.




In this bundle
BookThe MVP Playbook - Ebook
Most operators building their first product overbuild it and spend months on features the market doesn’t actually want. The MVP discipline is the antidote: ship the smallest version that actually tests the hypothesis, learn what’s true, iterate from there. This ebook is the long-form treatment: the MVP definition work that distinguishes "smallest viable product" from "smallest version of the eventual product" (most operators get this wrong), the feature-prioritization frame that’s ruthless about what’s actually load-bearing for the test, the prototyping-and-build approach that ships in weeks instead of quarters, the user-feedback collection that produces real signal (versus polite agreement), the iteration-versus-pivot decision frame that prevents the operator from doubling down on a failing hypothesis, the prototype-as-validation pattern that proves the idea before the full build, and the long-term frame that makes MVP discipline a recurring practice rather than a one-time launch event. Built for the operator who’s done overbuilding and ready to ship and learn.
ChecklistThe MVP Playbook - Checklist
Most MVP launches fail because the founder confused MVP with "smaller version of the eventual product" rather than "smallest test of the actual hypothesis." This checklist runs the MVP development pass properly: the hypothesis-definition pass that names what's actually being tested (versus what's being built), the must-have-feature shortlist that ruthlessly cuts everything not in the hypothesis test, the prototype-format pick (clickable wireframe, manual back-end, smoke-test landing page, actually-working code) matched to what's being tested, the user-test recruitment that finds the actual target user instead of friends and family, the feedback-collection structure that pulls real signal instead of polite responses, and the iteration loop that decides what to do with the feedback (versus collecting it and freezing). Pair with the MVP guide for the strategic frame; this checklist is the development pre-flight.
GuideThe MVP Playbook - Guide
Most founders treat MVPs as a minimum-viable-version of the eventual product, then waste months building the wrong thing because they skipped the part where MVPs are actually about testing assumptions cheaply. The MVP that works tests the riskiest assumption first, with the smallest possible build. This guide installs the practice: the MVP essentials that distinguish "smallest test" from "smallest product," the feature-prioritization frame that decides what's actually load-bearing for the test, the prototyping tips matched to the question being asked (does the customer want this versus does it work versus will they pay), the feedback-collection patterns that pull real signal, the field-tested examples of MVPs that produced clear answers, and the rapid-iteration loop that turns the feedback into the next test. Pair with the MVP checklist for the per-build pre-flight; this guide is the strategic frame.
Prompt PackThe MVP Playbook - Prompts
MVP development eats time in the structured drafting jobs: the hypothesis statement, the feature-prioritization rationale, the user-interview script, the test-result synthesis. The pack moves those jobs to AI-assisted starting points: idea-definition prompts that turn a vague concept into a testable hypothesis, audience-understanding prompts that turn raw research into a persona document the team can use, value-proposition prompts that produce variants worth testing instead of one safe statement, feature-prioritization prompts that handle the impact-versus-effort decisions explicitly, and feedback-and-iteration prompts that translate user responses into the next test. Drop them into Claude or ChatGPT alongside the actual MVP context. Pair with the MVP guide for the strategic frame; the prompts are the working session that produces the next iteration.
WorkbookThe MVP Playbook - Workbook
The MVP Playbook ebook covers the strategy and discipline of MVP development; this workbook is where the operator builds the actual MVP for their specific idea. The pages walk through structured exercises: the hypothesis-and-test definition for what the MVP is actually testing, the feature-prioritization work using the impact-effort matrix on the operator’s actual feature list, the prototyping decisions matched to the question being asked (clickable wireframe versus working code versus smoke-test landing page), the user-feedback collection plan with the interview structure that pulls real signal, and the iteration-or-pivot decision frame for handling the feedback. Each exercise produces a real artifact: a clear hypothesis, a prioritized feature list, a prototype plan, an interview script, an iteration decision. Pair with the MVP ebook for the strategic frame; this workbook is the build session for the operator’s actual MVP.


